Friends
Shining a light on violence and abuse towards children is not something we can do alone. Partners in the media can play a vital role by using their voices to educate the public and spread the message of hope.
We wish to express our gratitude to the following media partners, who have shown their support for children and families by providing discounted or donated ad space. In doing so, they have demonstrated a desire to inform their audiences about an issue that affects communities across the country.
Captivate Network
Captivate Network is the North American news and entertainment network that delivers quality programming and advertising to a highly desirable and targeted audience of nearly 2.6 million viewers during the workday, when they are making business and personal buying decisions. Captivate is one of the most effective advertising vehicles available, earning a high 48% average total ad recall, according to Millward Brown studies*. Captivate's network is seen in a distraction-free viewing environment, on wireless flat-panel television screens in the elevators of premier office towers across North America. Currently, Captivate is seen on nearly 8,400 screens, delivering more than 55.6 million impressions per month. Established in 1997 and headquartered in Massachusetts with offices throughout North America's top DMAs, Captivate Network is a Gannett company.
For the past three years, Captivate Network has contributed pro bono space on screens in elevators across the nation, reaching over 35 million individuals each year. Captivate has participated in the Hope Shining campaign by donating space in their cycle of elevator advertisements in 18 cities. This has allowed Hope Shining to increase its reach within the business community through 15-second public service announcements.
*unaided plus visually aided
CEMUSA
Founded in 1984, Cemusa has designed, built, installed and maintained more than 160,000 urban furniture elements, which include bus shelters, clocks, public information panels, newsstands, automatic toilets, special trash containers and electronic panels. Cemusa represents more than 120 cities and municipalities throughout Europe and the Americas. Cemusa is a subsidiary of Fomento de Construcciones y Contratas (FCC), a leading diversified industrial construction and services group headquartered in Madrid.
Cemusa contributed to the Hope Shining campaign by offering ad space in bus shelters and slim units across the five boroughs of New York City. These bus shelters were in neighborhoods with particularly high levels of child abuse cases, based on information from the Administration of Children's Services in New York City. These highly trafficked locations enable Safe Horizon to reach a broad audience with our message about how to prevent child abuse.
Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable.
Comcast has donated their considerable knowledge about the commercial production in the creative development of the Hope Shining public service announcement. Comcast has always been a champion of initiatives that impact the community on such a large scale like child abuse awareness. These advertisements, to be shown nationwide, will feature the message of Hope Shining and challenge viewers through a call to action.
The New York City Administration for Children's Services
The New York City Administration for Children's Services protects and ensures the safety and well being of New York City's children and strengthens families. Formed in 1996 as an independent agency, Children's Services oversees the City's programs of child protection, foster care, adoption, preventive services, child care and Head Start. Every year, Children's Services investigates an average of 60,000 reports of abuse and neglect involving more than 80,000 New York City children.
Titan Worldwide
Founded in 2001 by advertising industry veterans William Apfelbaum, Chairman, and Donald Allman, CEO, Titan Worldwide is a full service, global media company specializing in out-of-home advertising. Titan Worldwide provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, roadside billboards, telephone kiosks, experiential opportunities, street banners, shopping malls, supermarkets and trestles. It also leads the way in the development and successful introduction of market leading digital platforms. Titan Worldwide furnishes global, national and local clients with creative media solutions in the world's top markets including the United States (New York, New Jersey, Boston, Chicago, Los Angeles, Dallas, San Francisco, Philadelphia, Seattle and Minneapolis/St. Paul), Canada, The Republic of Ireland and the United Kingdom.
Titan Outdoor has a longtime commitment to spreading awareness of important public issues. In addition to contributing discounted ad space to our 2007 public awareness campaign, Titan Outdoor joined in with Hope Shining through deep discounts for advertisements on buses and rail stations.
|